AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA (AirAsia Virtual Allstar) launched in January 2019. Miss AVA currently focuses on travel-related content ...

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Saudi Arabia’s Public Investment Fund (PIF) has continued its concerted drive in the tennis sponsorship landscape;… ...

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Japanese heavy manufacturing conglomerate Komatsu has secured a multi-year partnership deal with F1 team Williams Racing. … ...

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In Asia in 2023, US$38.4 million was invested in volleyball according to ASN’s just-released Brands In Volleyball Asia 2024, making it the 11 th ranked regional sport sponsorship platform, despite ...

In a deal brokered by Paul Poole (South East Asia) Co., Ltd., MedPark Hospital will reprise… ...

Indian private bank RBL Bank has struck an endorsement deal with homegrown chess prodigy Gukesh Dommaraju.… ...

India’s leading two-wheeler manufacturer Hero MotoCorp has secured three-year endorsement deals with emerging Indian American golfers Akshay… ...

Indian private bank RBL Bank has struck an endorsement deal with homegrown chess prodigy Gukesh Dommaraju.… ...