Geoffrey the Giraffe, the official mascot of Toys R Us, is seen in December 2021 at the store front during a press preview of the Global Flagship Toys R Us store at American Dream in East Rutherford.

The iconic Toys R Us retail chain is planning a big comeback, with the first of 24 new stores opening beginning in November.

Toys R Us marked its U.S. return in 2021 with the opening of a 20K SF flagship store at the American Dream mall in New Jersey.

Toys R Us is opening a new, two-story, interactive store in New Jersey, its parent company WHP Global has announced. It is the first flagship store returning to the U.S.

Driving the news: The new location is the first Toys R Us standalone store to open since the brand closed all of its existing stores in the area in 2021.

In 2024, Toys 'R' Us (founded in 1948) began its comeback, seven years after it filed for bankruptcy and six years after it liquidated its U.S. stores.

Macy’s started putting Toys R Us branded areas in its stores in 2021 and that in-store partnership continues. Austin-based Go!

The iconic toy chain Toys "R" Us is opening up a brand new store at the Houston Galleria this weekend.

In 2021, they opened a flagship store in New Jersey. After the first flagship store, Toys "R" Us partnered with Macy's to open shops inside 452 of the department store's locations.

In 2021, Toys ‘R’ Us opened a 20,000-square-foot store American Dream, which is owed by the Triple Five Group that also owns the Mall of America. Last year, Toys ‘R’ Us launched in Macy’s.

Toys R Us is partnering with a retail chain known for its pop-up shop expertise, and knowledge of retail real estate, to expand the Toys R Us store footprint in this country.

Following the 2021 announcement of its plans to open 400 shop-in-shops in Macy’s locations, the department store said a year later that it would create Toys R Us store-in-store locations across ...