A graduate student in Europe doing a thesis on software licensing, bless his heart, writes to inquire about examples from one of my recent blogs on a tango between SaaS and open source. He asks: "I ...

Link building has become pivotal for software as a service (SaaS) brands. A successful link building initiative can explode organic visibility. But SaaS link building requires a unique approach. In ...

There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive ...

Imagine managing a large apartment complex that is occupied by digital residents rather than real ones. They all share the same infrastructure, from the plumbing (the network) to the elevator (the ...

Software as a service (SaaS) has been one of the most transformative changes that have happened to business software over the last 20 years. Vertical SaaS is an equally transformative shift that will ...

The enterprise software industry is overloaded with customer success hype. But I'm on the hunt for inspiring and instructive examples. Here's a standout, via the Sage Intacct SaaS vertical team - ...

“The inherently transitory, distributed, and dynamic nature of SaaS…makes it challenging to obtain patent claims for SaaS inventions that are directly infringed, requiring careful and strategic claim ...

An analysis of Software as a Service (SaaS) patenting in the US Patent and Trademark Office, including the challenges in patenting SaaS, strategic considerations, and guidance on drafting claims and ...