Sneakers are more than just footwear; they are a cultural statement. Among the most iconic sneakers in history, the Adidas ...

LiteW8 Nike vs Adidas Football Boots Posted: February 22, 2025 | Last updated: March 8, 2025 "Do you have what it takes to get scouted? I break down the process and take a deep look at what scouts ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth ...

Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, ...

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to rebound, analysts say.

CEO Bjørn Gulden said that Adidas is “in very good shape” going into 2025, compared with what Nike’s former CEO said would be ...

(AP Photo/Jon Super) LIVERPOOL, England (AP) — Premier League leader Liverpool is reuniting with Adidas as its uniform ...

Liverpool F.C. has signed a multi-year kit deal with Adidas (ADDYY) worth over £60 million ($77.5 million) a year, which will see Nike (NKE) ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...

Liverpool have agreed a £300m kit deal with adidas but the Premier League champions in waiting will wear their current Nike strip for much of this summer’s pre-season. That is because their ...