Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush ...

The beauty industry is bringing men’s grooming weapons to light and we couldn’t be happier. Makeup for men is in trend now and there’s no reason for you to not try it. If you’re looking ...

Concealer sticks are a great thing to keep on hand, since they're practical tools for quick coverups. The Stryx pen was made ...

“Times have changed,” said Yuki Ishikawa, 36, a male hair and makeup artist. Men looking at cosmetics for sale is a sight more commonly seen over the past few years, according to staff at ...

W*: What is the biggest mistake you often see men making when using makeup to achieve a ‘natural look’? TW: It’s all about getting the shade right for your skin tone, you don’t want to go for anything ...

For the longest time, men wearing makeup have been used as a comedic trope in Indian films. With plump red lips, unruly wigs, and rosy cheeks, they either impersonated women to fool cops in heist ...