Keyword research is absolutely essential if you want to improve your firm’s search rankings. Keyword research is a process in which one finds search terms that people within their audience are ...

In today’s competitive job market, standing out is more crucial than ever. One effective strategy for enhancing your resume and securing that coveted six-figure position is optimizing it with the ...

In today’s competitive job market, crafting a standout resume is essential for securing interviews and landing your dream job. One of the most effective strategies to achieve this is by identifying ...

Instagram is making it easier to find inspiration for your next baking project or overseas vacation (when that's a thing again), thanks to a new search update. While 'Gram users have previously been ...

You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like ...

Ranking well for competitive keywords is incredibly tough for the average small business. That’s why more specific and less competitive keywords can make a huge difference. For many, long-tail ...

For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides of the fence with regards to the power of long-tail ...

Why do local keywords matter? A core task of doing SEO for local businesses involves identifying the search terms people use when they turn to the web with a local search intent, meaning that they are ...

Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources. We know that in search, not all things are created equal. Not ...

Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...