The gradual deconstruction of Fitbit as a nominally independent force within wearables continues, with the Fitbit store website set to close down within days. Take a trip to the Fitbit website and you ...

Fitbit.com is currently displaying a banner announcing its move to the Google Store on October 1. Starting next month, the Google Store will become the new online destination for all Fitbit products ...

Google is taking a new step toward integrating Fitbit products into its own ecosystem. Technically, Fitbit wearables have been “Google products” for a while now, but the Fitbit brand still had its own ...