Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

An agency that provides “media-agnostic, transparent, insight-driven marketing strategies” to client-side marketers has signed a multi-year strategic agreement with TV measurement company iSpot — a ...

Looking to bring order to the Wild West of streaming TV for advertisers, measurement company iSpot.tv said it is rolling out a new set of dedicated streaming metrics. The metrics focus on commercials ...

TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

SAN JOSE, Calif. & BELLEVUE, Wash.--(BUSINESS WIRE)--Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the cross ...

It’s a data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, “creating highly immersive products that enrich fan experiences for the entire ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

Nielsen may be the top name in TV measurement — an industry juggernaut for 92 years with annual revenues of more than $6 billion and a market value of nearly $17 billion. In fact, founder Arthur ...

Leslie Wood, a noted data science expert and advertising industry veteran, is joining ad tracking firm iSpot as the company’s chief research officer. She will lead new currency initiatives across ...