My husband Pat and I own and operate a cow-calf operation and produce diversified row crops near LaMonte, Missouri. However, as much as I enjoy farming, my true passion is education. I was a teacher ...

The Cattlemen’s Beef Board will invest approximately $38.5 million in Beef Checkoff funding for promotion, research, consumer information, industry information, foreign marketing and producer ...

The Beef Checkoff is marking its 40th anniversary in 2026, celebrating decades of work to strengthen beef demand through research, promotion and education. Created at a time when consumer confidence ...

I’m a third-generation cattle producer in southern Wisconsin, and I’m also a representative of a national livestock video auction company. As a member of the Cattlemen’s Beef Board, I’m in a unique ...

Animal welfare advocates are accusing the USDA of approving beef checkoff promotions that allegedly deceive consumers about the environmental benefits of cattle production. The Animal Legal Defense ...

The Beef Checkoff Program has announced the 2012 National Foodservice Beef Backer Award winners. Each year, the Beef Checkoff Program salutes three foodservice operators for their efforts in serving ...

BRYAN, Texas (KBTX) - For the past decade, the Texas Beef Checkoff has been the cornerstone of beef marketing, research, and education across the state. The Texas Beef Checkoff is a state-level, ...