Roblox has launched a new licensing platform aimed at transforming how intellectual property (IP) owners and digital creators collaborate and monetize content on its platform. The newly introduced Roblox License Manager and accompanying licenses catalog seeks to streamline and scale the previously cumbersome process of negotiating IP deals on Roblox.

Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games.