NBC Forces MSNBC to Change Its Name
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MS, Rebrand
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The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.
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MSNBC Name Change Mercilessly Mocked as ‘One of the Worst Branding Disasters in Media History’
MSNBC changing its name to MS NOW is one of the worst branding disasters in media history. The logo looks like it belongs on a discount computer from 1998, not a serious news network. Absurd. pic.twitter.com/vjLAw6cOt5
The change, announced on Monday, comes as MSNBC has been building its own news division, as NBC News will no longer be a sister outlet following the spinoff. MSNBC and other Comcast cable networks will be part of a separate company, Versant, led by Mark Lazarus.
The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.
CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)
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New York Magazine on MSNMS NOW: Everything Wrong With MSNBC’s New Name and Logo
Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.
Left-leaning cable channel MSNBC was derided on Monday for the worst rebrand since New Coke after announcing a name change to MS NOW.
Political news network MSNBC is preparing to change its name, part of Comcast Corp.’s plan to spin off some of its cable channels into a separate company called Versant.