Gillette has a new cautionary tale, ripe for business-school classrooms. The shaving brand is attempting to regain some ground with men after years of losing market share to online competitors. One of ...

Gillette Stadium had to become Boston Stadium for the 2026 World Cup. That process involved taping over thousands of lower-bowl seat logos.

Everyone seems to agree that the recent Gillette campaign, ‘The best a man can be’, signified a major change in direction for the venerable shaving brand. It attracted a lot of attention among both ...

Gillette Stadium's has officially uncovered its logo after the World Cup matches in Boston ended. The stadium was renamed to ...

Boston Stadium said 'bye' to the World Cup Thursday.

Gillette is facing stiff competition. Now, in an effort to win back customers, it's taking a page straight out of its competitors' playbooks. After slashing prices across the board and launching a ...

Leading grooming brand, Gillette has just launched its new Intimate collection. Featuring four new products, the Gillette Intimate range is designed for easier, tidier and safer shaves ‘down there’.

The company has received a plethora of mixed opinions on social media after releasing the ad on Sunday Joelle Goldstein is a Senior News Editor on the TV team for PEOPLE Digital. She has been with the ...

The latest Gillette ad is giving a heartwarming look at a transgender man’s first shave. The new video features trans activist Samson Bonkeabantu Brown and his father, who walks him through the rite ...