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Chelsea unveil new logo that's sure to irritate (or amuse) London rivals
Chelsea are continuing their efforts to be recognised as 'London's true club', whatever that means, by unveiling a slightly tweaked badge that they will use in some of the branding. The West ...
The Sun28d
Chelsea trademark new emblem as they claim they’re ‘London’s true club’ – but it won’t replace their badge
Reports from the Daily Mail claim the logo will be seen on club branding in the coming months. Designers Uncommon Creative Studio called it a "new icon designed to show Chelsea as London's true club." ...