If it wasn’t for the movie “Grease,” a dot-com failure, a mother’s advice, nearly running out of money, a key change in a business model and a boost by the celebrity Pitbull and his pals, one of the ...

Strong by Zumba is not a dance class, it’s a high-intensity exercise routine that is unlike anything Zumba Fitness has ever offered. The company‘s first entirely new workout program debuted just one ...

When you think about Zumba, you imagine people wearing brightly colored cargo pants and pumping their fists. You think about the dance fitness craze. But Zumba isn't just about fitness — it's an ...

You see, when you agree to go to a 7 AM Zumba class, you’re thinking, how bad could it be? Zumba, while it requires a decent amount of coordination and an exorbitant amount of hip-swiveling ...

According to Alberto Perlman, co-founder and CEO of Zumba Fitness, the "biggest mistake" entrepreneurs make is thinking they "know more than their customer," he tells CNBC Make It. Perlman has spent ...

Zumba has a vast global following, with an estimated 15 million participants in its dance workouts. Unlike other fitness companies, Zumba makes its money through instructor training and licensing.

Is it possible to move your waistline to the bassline in Zumba class and whittle away your midsection? Yes! Zumba has been around since the days of Saved by the Bell. You're probably familiar with ...

It's a no-brainer: dance-fitness craze Zumba is good exercise. Try not working up a sweat mimicking the up-tempo jigging of a Zumba instructor, successfully or otherwise, and so much the better if you ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

Gina Grant quickly established herself as a leader in the Zumba community and is now one of their top instructors and education specialists. She’s worked with celebrities including Becky G as part of ...

Zumba Fitness: World Party will trade in avatars in favor of pre-recorded instructors to better establish a personal connection, Majesco's senior vice president of marketing Liz Buckley told Polygon ...

It’s Friday evening at the Higashi Honganji Buddhist Temple in downtown Los Angeles, but there’s no Zen quiet here. Instead, Latin-inflected hip-hop thumps from a basement room, where about 30 men and ...