Strong by Zumba is not a dance class, it’s a high-intensity exercise routine that is unlike anything Zumba Fitness has ever offered. The company‘s first entirely new workout program debuted just one ...

If it wasn’t for the movie “Grease,” a dot-com failure, a mother’s advice, nearly running out of money, a key change in a business model and a boost by the celebrity Pitbull and his pals, one of the ...

When you think about Zumba, you imagine people wearing brightly colored cargo pants and pumping their fists. You think about the dance fitness craze. But Zumba isn't just about fitness — it's an ...

In the fitness room at Club USA in Littleton, the music is pumping and the room is packed with exercisers of all shapes and sizes. Their toes are tapping and hips swinging to a Latin beat. "It's so ...

Zumba has a vast global following, with an estimated 15 million participants in its dance workouts. Unlike other fitness companies, Zumba makes its money through instructor training and licensing.

According to Alberto Perlman, co-founder and CEO of Zumba Fitness, the "biggest mistake" entrepreneurs make is thinking they "know more than their customer," he tells CNBC Make It. Perlman has spent ...

Zumba is a dance-based cardio workout powered by Latin and World music. The brainchild of a Colombian fitness trainer, this upbeat brand of group exercise burst onto the American fitness scene back in ...

Zumba can support weight loss by raising your daily calorie burn, which helps you create a calorie deficit. You may burn about 300 to 900 calories in an hour. A small 2012 study found participants ...

It's a no-brainer: dance-fitness craze Zumba is good exercise. Try not working up a sweat mimicking the up-tempo jigging of a Zumba instructor, successfully or otherwise, and so much the better if you ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

Today, Alberto Perlman, 41, is CEO of the world’s largest branded fitness program, Zumba Fitness. But before he co-founded Zumba, he was an unemployed 24-year-old. In 2001, Perlman was still reeling ...