Many claims are made for Latent Semantic Indexing (LSI) and “LSI Keywords” for SEO. Some even say that Google relies on “LSI keywords” for understanding webpages. This has been discussed for nearly ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

It’s probably easier to give you examples rather than trying to paraphrase the rather verbose Wikipedia entry. Remember how ‘back in the day’ you would type a search query into Google and it would hit ...

Today’s marketing teams juggle dozens of platforms — CRM, email, social media, analytics, personalization engines and more. Each system generates valuable customer and campaign data, yet too often ...

Have you ever searched for something online, only to feel frustrated when the results didn’t quite match what you had in mind? Maybe you were looking for an image similar to one you had, or trying to ...

In artificial intelligence, “semantics” refers to a machine’s ability to smartly segment information similar to how a human would. Different branches of machine learning may have different uses for ...

Sometimes, you can enter into a technology too early. The groundwork for semantics was laid down in the late 1990s and early 2000s, with Tim Berners-Lee's stellar Semantic Web article, debuting in ...