There are many ways that companies can gain market share. Below are just a few examples. So, then, how do companies lose market share? Usually, they do so by failing to keep up with the ...

Companies often risk market cannibalization to see a boost in their market share. For example, a company that makes crackers may introduce a low-fat or lower-salt version of its brand. It knows ...

For example, new iPhone models encourage consumers ... make it challenging to get consumers' attention. To calculate market share, which is a way to get to market saturation, consider the ...