Great Value brand has come out with an improved version of the classic General Mills cereal, Cookie Crisp.

Add Yahoo as a preferred source to see more of our stories on Google. I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name ...

A new exclusive cereal flavor from General Mills is hitting Walmart stores, blending two familiar tastes into a limited-time ...

Breakfast cereal is an enduring favorite for a reason: it's quick, easy, and, in theory, delicious. Whether you choose one of the unhealthiest breakfast cereals at the grocery store or something at ...

A box of name-brand cereal may not seem like an especially luxurious purchase, but when you're trying to buy enough for a hungry family of four, the cost can add up. Luckily, Walmart offers generic ...