Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out ...

VideoAmp isn’t feeling as amped up about its future as it was last year. The startup may have established itself as one of the top alternative currency contenders among TV ad measurement providers in ...

VideoAmp says its cross-platform media measurement has resulted in $3 billion in guaranteed alternative "currency” for media deals for 2024. The company has grown 880% year-over-year in terms of media ...

Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant's contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...

Integration supports guaranteed delivery across all 210 U.S. broadcast markets NEW YORK, March 25, 2026--(BUSINESS WIRE)--VideoAmp, the media performance platform, today announced an integration with ...

Proving that “alternative” TV/CTV media currencies work now for marketers, media-measurement company VideoAmp said that in using its “data-driven audience solutions” it has guaranteed $1 billion in ...