Bag charm enthusiasts, assemble. Hydro Flask — a water bottle brand founded in 2009, which peaked during the colloquial “VSCO girl era” years back but continues to hold the public’s ...
For much of Generation Z, the trendy meme of the summer was the VSCO girl, an aesthetic consisting of scrunchies, pastel clothing, and Hydroflask water bottles. Read more: The VSCO girl is taking ...