Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...
Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...
Unity Software recently reported preliminary first-quarter 2026 revenue of about US$505 million to US$508 million, above earlier guidance, and announced it had already decided to close the ironSource ...
A group of developers is fighting back against Unity's plan to charge for game installs by cutting off the ad and monetisation revenue they would have been sending to the engine provider. So far 16 ...
It's official: Unity Software's (NYSE: U) acquisition of digital advertising platform ironSource is complete. Since the deal was finalized and Unity announced its third-quarter earnings report, the ...