Age of the Primes toys include action figures pulling from Generation 1, Transformers: Prime and Transformers Animated.

Easily the most iconic version of Optimus Prime in the Transformers franchise is still his original incarnation from Generation 1. This inaugural rendition still inspires countless collectibles, ...

“Autobots, roll out!” If the voice of Optimus Prime resonates with someone you know, they’re a big fan of Transformers. That’s why getting them the right Transformers toy is so important. Transformers ...

Long before Michael Bay’s wildly successful film series came stomping into theaters and changed the way audiences view movies about toys, Transformers were just action figures that ‘80s kids couldn‘t ...

A few months ago, I was at a party hosted by a hipster friend who also happens to be the sort of twentysomething guy who impulse-buys a shiny new Transformer toy and proudly places it on his shelves — ...

Soundwave as a character has been popular for over 40 years (Hasbro) If children spend all their time on their smartphones, then why are traditional kids’ brands like Transformers doing better than ...