Believe it or not, it’s been a decade since Toys R’ Us was located on the Harrisburg Mall property in Swatara Township. For a while, it looked like no one had been there too, at least from the ...

Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

Two years after Toys R Us opened a store in North Jersey, parent company WHP Global announced it will open two dozen more brick-and-mortar stores.

In addition to traditional brick-and-mortar flagship stores, Toys “R” Us plans to open shops in airports and on cruise ships to create different kinds of retail experiences for families.

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film.

The toy store's parent company announced an expansion of up to 24 flagship stores, as well as opening stores at airports and cruise ships.