Toys “R” Us has sparked backlash and controversy after creating an unsettling AI-generated ad using OpenAI’s Sora.

Seven years after Toys "R" Us declared bankruptcy, a deal to put a substantial amount of housing on the site of the company’s former New Jersey headquarters is finally moving forward.

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film.

Toys “R” Us is proving artificial intelligence could have a future in film.

Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora AI-generated commercials are here, and critics are displeased—but human work is still key.

Toys “R” Us is looking to make a major comeback, announcing plans this week to expand its brick-and-mortar operations and add 24 new flagship stores in the country.

DFW International Airport is set to open a Toys R Us location, a Lego store and a new sunglasses store in the terminals.

Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships.

Toys "R" Us is back in Central Texas in time for Christmas with a new store planning to open at the Tanger Outlets mall in San Marcos.

Toys R Us is partnering with a retail chain known for its calendar and games stores, and its knowledge of retail real estate to open 24 flagship stores.

Continuing its brick-and-mortar expansion, Toys R Us is opening a location at Mall of America, according to a press release shared with Retail Dive from parent company WHP Global. The 11,000 ...