The last 24 months have been challenging for the agency marketplace, with depressed tech spending in the US and global dragging of agency performance. In particular, the start-stop nature of existing ...

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results. Digital PR can effectively boost ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

When it comes to tackling digital media, agencies and brands are still too locked into traditional ways of doing business to exploit the full potential of advertising and marketing online. "The agency ...