Last week Prime Minister Prayut Chan-O-cha issued a new soft power policy to promote Thai culture as part of efforts to attract international visitors. Upon close scrutiny, what the government is ...

Thai heritage is the essence of soft power and deserves attention as part of national strategy. Duangrit Bunnag receiving a bucket of cow dung at Mirror Art. (Photo courtesy of The Reporter) The ...

There is a necessity to draw lessons from the MFA’s media management approaches, which prioritize quality journalism from reputable media organizations rather than solely relying on influencers, ...

BANGKOK: The Thailand Creative Content Agency (THACCA) will host the country's first soft power expo next week to showcase the economic potential of Thai soft power in driving the country to become a ...

(MENAFN- Dubai PR Network) data-text="The Ministry of Commerce showcases Thai soft power at Cannes Film Festival 2025 through "Thai Night" and over 12 Thai films" data-link=" Ministry of Commerce ...

Visitors can apply for a five-year visa if they take lessons in “soft power” activities like the Thai martial art. Training ...

A Buddha statue at a temple in Phitsanulok province, Thailand. But celebrities like Ed Sheeran are passing visitors, and as a matter of practice do not often speak their minds about the other, less ...

The concept of soft power has become a hot topic in Southeast Asia of late, and Japanese stakeholders have been taken aback by the extent to which Korean soft power has penetrated Thai youth culture.

The grand opening of “14th Celebration of Silk, Thai Silk Road to the World 2025” celebrates the 47th birthday anniversary of Queen Suthida Bajrasudhabimalalakshana. The event highlights Thai culture ...