PubMatic and BrightLine have partnered to bring interactive and addressable CTV ad formats to PubMatic’s programmatic ...

Taboola, the publicly traded ad tech company, is partnering with LG's advertising division to bring performance advertising ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...

Canva, Fairing, Haus, INCRMNTAL, Measured, Prescient AI, Spaceback, Triple Whale, Waymark and WorkMagic announced as first members of the Universal Ads Business Partners Program, with more to come. As ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

Financial markets were roiled recently when the world went upside down for a rare moment: Both the stock market and the bond market went lower on one day. For investors, companies, advertisers, all ...

A study looked at a year of TV ads on a major, free channel in Australia. A new study in Australia looked at how much junk food advertising kids were exposed to and the numbers were staggering. Food ...