A consumer in a drugstore reaches for a bottle of shampoo, and then looks at the price tag before putting it back on the shelf. A host of factors might affect their price sensitivity in that moment.

YESTERDAY evening a most extraordinary sunset effect was seen here, which made a deep impression on all who observed it. The sky was nearly clear when the sun set at 4.18, and the air transparent. A ...

Nothing feels more summery than a long day at the beach followed by a bonfire, making s'mores as you watch the sun disappear behind the horizon, or hosting friends for a summer dinner party in the ...

Dab a sponge or brush into a vibrant pink liquid blush, applying it generously onto the apples of your cheeks. Sweep upwards towards your temples for a radiant flush. For cream or powder blush, layer ...

AT Baveno (Lago Maggiore) on the evening of July 10, when the sun was setting behind the mountains in the north western quarter of the horizon, a number of bright streaks of light appeared to radiate ...