If the font, color, and other design details of logos are changed, do people notice? To find out, Kitchen Cabinet Kings conducted a study involving 8,000 Americans. The researchers redesigned popular ...

By Victoria Mejicanos, March 11, 2025 A recent post on Cal Poly Pomona’s subreddit page sparked a conversation about student involvement in the rebranding initiative after highlighting similar ...

design thinking, history and research. Graphic design is used in everything from branding and identity, books and magazines, advertising, packaging, web and interface design, motion graphics, and just ...