Fast Company Executive Board member Kody Gurfein shares insights on why storytelling is more important than ever.

As technology makes it easier for new products and services to appear, the art of storytelling has only risen in importance.

Storytelling isn’t a marketing trick - it’s how humans think. Inspired by The Storytelling Animal by Jonathan Gottschall, this article outlines 10 practical storytelling principles startup founders ...

Storytelling is the engine that powers breakout stars in the startup world. That’s what I learned during one of my visits to Y Combinator, the legendary Silicon Valley launchpad for companies like ...

What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.

The basic attitudes and skill sets that make for a great entrepreneur, I’m convinced, are exactly the same life skills that we need to be teaching our kids and our team members. That is, if we want ...

Emotional storytelling creates deep connections that foster trust, loyalty, and community. Your brand’s origin, values, and customer success stories should be central to your marketing efforts.

It is not often that cold, hard facts determine what people care most about and what they believe. Instead, it is the power and familiarity of a well-told story that reigns supreme. Whether it’s a ...

Financial advisors perhaps feel most comfortable leveraging their knowledge and the statistics they’re familiar with to impress clients. But increasingly, the prospect conversion game has become less ...