Sports has the power to reach everybody everywhere. More than 3.6 billion people watched the FIFA World Cup in 2018, and we’ll see if the numbers surpass that this year. Will it do better in the ...

The English soccer team Manchester City has partnered with Sony to recreate its home stadium in the metaverse. This will be the first sanctioned sports stadium in the space. The potential for sports ...

SANTA MONICA, Calif. and NEW YORK, Sept. 26, 2022 /PRNewswire/ -- LootMogul announced that an agreement has been made for Hoop Culture Inc. to acquire the naming rights for the Metaverse Arena in ...

On a typical visit to a sports stadium, you don’t bump into 20-metre-tall giants outside the gates. But this isn’t your typical sports stadium. It’s the MLB virtual ballpark — the first metaverse for ...

Though wild speculation around metaverses has calmed somewhat in the last year, the idea is far from dead, with a number of companies still hard at work trying to find ways to integrate all their ...

A range of industries have struggled to forge deeper, longer-lasting relationships with audiences in the metaverse. However, with its passionate fan bases and iconic teams and events, the sports ...

The Sports Metaverse, the first virtual world specifically focused on sports, has announced that former professional football players, Shaun Wright Phillips and Jordan Stewart, have purchased land in ...

BT Sport has become the first sports broadcaster to join the newly formed Metaverse Standards Forum. The Forum launched in June with the aim of fostering industry-wide cooperation on interoperability ...

Philipp Plein has bullish plans for the metaverse — so much so that the revamped Plein Sport line is being christened as the first “metaverse-native” fashion line. Guests at the show on Thursday night ...

Basketball great turned business mogul Magic Johnson has invested in SimWin Sports, a digital sports league of teams with sports star and celebrity owners, and purchased football and basketball ...

Real-world sports stadiums have been the anchors for commercial districts and the power behind the revitalization of parts of cities that have fallen into disuse or disrepair. SoFi Stadium, for ...