With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball. Golfers can be a picky bunch. If you make a driver in gloss, golfers will ask ...

The golf ball aisle at your local shop likely has myriad options from which to choose. Boxes lined up in neat rows, flashy logos promising distance, feel, control and tour-level performance. For the ...

Bridgestone reworks the inside of its Tour B balls for 2026, focusing on speed, stability and maintaining Tour-level feel and ...

What’s new: More ball speed, distance and spin around the greens. How does this happen? The new AVX, which touts the lowest flight, lowest spin and softest feel of Titleist’s three premium balls, ...

What you need to know: The fiith iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on a softer cast urethane cover to produce the driver and iron flight of the ...

For the right players, low-spin drivers can maximize distance and help golfers control the ball more effectively. These models do it best.

Callaway found a way to make its fastest Chrome Tour golf ball ever, without taking the usual shortcut of making it firmer. The company announced its new 2026 family of Chrome Tour, Chrome Tour X and ...

The Titleist Pro V1 Left Dot golf ball has amassed a cult following. It’s never been added to the retail lineup, and is available only in select fittings, on Tour and in limited releases on a random ...

WHAT YOU NEED TO KNOW: Callaway launches its next generation of Chrome series golf balls (Chrome Tour, Chrome Tour X and Chrome Soft) with a distinctive upgrade in a stronger, stiffer mantle layer ...