Southwest Airlines said it expects profits to surge this year thanks to solid demand and new policies like assigned seating.

Southwest Airlines gets rave reviews from Wall Street for assigning seats and adding fees, but will the quirky airline ...

Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...

Southwest Airlines just undid one of the features it is arguably the most famous for. Southwest Airlines officially concluded ...

Southwest Airlines' change to assigned seating hasn't been an easy one for the company, but investors are starting to love it ...

LAS VEGAS (KLAS) — Southwest Airlines saw more than 21.8 million passengers coming in and out of Las Vegas in 2025, one of the few airlines that saw a year-over-year increase in customers at Harry ...

The seating fees follow Southwest's May 2025 decision to end its free-checked-bag policy, introducing new baggage fees of $35 ...

The carrier has claimed that its customers prefer the new policy, despite some pushback.

The new rule is a big shift from Southwest’s previous “customer of size” policy, which was considered one of the industry’s most friendly toward large passengers. Previously, the purchase of an extra ...

Southwest Airlines ends its famous open-seating policy and implements new rules requiring plus-size passengers to purchase ...

Southwest Airlines passengers are making their final boarding-time scrambles for seats as the carrier prepares to end its ...

When is Southwest doing assigned seating in Phoenix? The more than half-century-old open seating policy has ended. What to ...