Sony and TCL strike TV deal: what changes for buyers

TCL is taking majority control of Sony’s TV business in a surprise move that could reshape Bravia pricing, production, and ...

Sony-TCL TV joint venture: What the Bravia deal means for both firms

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per ...

It's the end of an era – your next Sony Bravia TV might not be made by Sony at all

There could be a big change coming to your television – with Sony making a remarkable decision ...

Sony's Bravia Brand Is Merging With A Major Cheap Chinese TV Company

Sony is moving forward with plans to give China's TCL control of its home entertainment business, including its premium ...

The Sony Bravia 8 II is a TV enthusiast’s dream

Sony has a history of making excellent TVs, from the Trinitron CRTs of last century to the world’s first OLED nearly 20 years ...

Best Buy will sell you Sony's flagship OLED TV for $1,100 off right now - and I can vouch for it

The Bravia 8 II is Sony's flagship OLED TV and is worth every penny of its retail price, but it's even better when you can snag one at Best Buy for this much off.
CNET

Long Live Sony TVs: New TCL Deal Could Mean Stronger Future for Classic Brand

A few months ago, former editor for CNET Australia Mark Serrels wrote this on Bluesky (and I'll paraphrase): "Boomers love ...

Sony exits Bravia TV, home entertainment business, sells majority stake to form new global venture

Sony is diluting its home entertainment business by selling a 51% stake to TCL, forming a new global joint venture for Bravia ...