The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Coca-Cola is reviving its “Share a Coke” campaign, and this time, it’s even more personal. Jon Springer covers sports ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

First launched in 2011 as an industry-first personalization campaign, 'Share a Coke' replaced the brand logo with consumers' names, revolutionizing engagement. Now the campaign evolves with a richer ...

Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...