First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Coca-Cola is bringing back one of its most successful marketing campaigns, share a coke, in 2025, tapping into Gen Z’s desire ...

Coca-Cola is reviving its “Share a Coke” campaign, and this time, it’s even more personal. Jon Springer covers sports ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

Coca Cola brings back its iconic 'Share a Coke' campaign, featuring over 180+ popular names, making it easier than ever to ...

Super Bowl commercial with the Pittsburgh Steelers legend, we should have known that Coca-Cola could pull off a memorable campaign. But, it was truly prov ...

COCA-COLA is set to bring back its “legendary” bottles 12 years after they were discontinued. The iconic bottles came out in ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Coca-Cola has revamped its ‘Share a Coke’ campaign, boosting its relevance for a new generation of soft drinks fans. The ...