Additionally, a shopper marketing component will enable consumers to instantly print labels featuring their name. ?Last year there were over 300,000 acts of consumer engagement with the Share A Coke ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

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The "Pepsi Challenge" was a legendary marketing promotion ... hugely successful in grabbing market share away from Coke. While Pepsi no longer runs the campaign, we have always been curious ...

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Coca-Cola is kicking off a game-changing new campaign, "Halftime," inspiring ... Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company's India and Southwest ...

Diet Coke is placing loyal fans at the forefront of its new ‘Love What You Love, By You’ campaign. Launching today, the multi-channel campaign is part of the FMCG giant’s 2022 ‘Love What You Love’ ...

Additionally, a shopper marketing component will enable consumers to instantly print labels featuring their name. ?Last year there were over 300,000 acts of consumer engagement with the Share A Coke ...