Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, reflecting Gen Z's desire for authentic experiences," reads a press release from the company.
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.
From Coca-Cola Zero Sugar to Pizza Hut, brands are bringing their A-game to promote game time deals and good causes.
From its inception in 1975, the Challenge was hugely successful in grabbing market share away from Coke. While Pepsi no longer runs the campaign, we have always been curious about the "over 50 ...
he said. Coca-Cola brought its Share a Coke campaign to the United States for the first time this summer following its success in other countries. The program swaps out the brand?s logo for ...
First launched in 2011 as an industry-first personalization campaign, 'Share a Coke' replaced the brand logo with consumers' names, revolutionizing engagement. Now the campaign evolves with a richer ...
Coca-Cola: Share a Coke US Luis Mendoza Campaign details Brand owner: Coca-Cola North America GroupLead agency: Starcom Mediavest GroupContributing agency: Wieden & Kennedy, Fast HorseBrand: ...
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