he said. Coca-Cola brought its Share a Coke campaign to the United States for the first time this summer following its success in other countries. The program swaps out the brand?s logo for popular ...

s successful Share a Coke program. Using the mobile-optimized ... This is the first time that U.S. residents have been able to customize and purchase Share a Coke bottles online. The campaign also ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

Coca-Cola: Share a Coke US Luis Mendoza Campaign details Brand owner: Coca-Cola North America GroupLead agency: Starcom Mediavest GroupContributing agency: Wieden & Kennedy, Fast HorseBrand: ...

The original 'Share A Coke' campaign that put people's names on cans was a global success. We were asked to reignite the campaign. Because of our past, we knew that a campaign about names should aim ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...