'Share a Coke' Returns with a Fresh Twist, Connecting Gen Z Like Never Before!
First launched in 2011 as an industry-first personalization campaign, 'Share a Coke' replaced the brand logo with consumers' names, revolutionizing engagement. Now the campaign evolves with a richer and more interactive experience, catering to the growing desire for genuine connection.
Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a ...
From its inception in 1975, the Challenge was hugely successful in grabbing market share away from Coke. While Pepsi no longer runs the campaign, we have always been curious about the "over 50% ...
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