Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...

The original 'Share A Coke' campaign that put people's names on cans was a global success. We were asked to reignite the campaign. Because of our past, we knew that a campaign about names should aim ...

Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...