The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

Last year there were over 300,000 acts of consumer engagement with the Share A Coke campaign, ranging from excited tweets to UGC on Facebook and countless images of personalized bottles on Instagram,?

First launched in 2011 as an industry-first personalization campaign, 'Share a Coke' replaced the brand logo with consumers' names, revolutionizing engagement. Now the campaign evolves with a richer ...