Opening up some of its “walled garden” data, Samsung Ads -- partnering with Snowflake -- will offer brands deeper data to ...

The latest Samsung Unpacked – its biannual showcase of technology – saw it extend into the metaverse with a virtual Valentine’s Day event. While the event itself was a mixed bag due to technical ...

Todd Pendleton, the man behind Samsung's popular marketing campaign, plans to leave the smartphone giant in early April, CNET has learned. Shara Tibken was a managing editor at CNET News, overseeing a ...

Samsung has long been a giant in TV manufacturing, but falling prices and shrinking profit margins have hit the company's bottom line. As a result, it's reportedly testing programs that would add new ...

Samsung is the Presenting Partner of CLG Amateur Tournament Series “Samsung Open Tournament Series”; First Competition Will Take Place on April 24 NEW YORK--(BUSINESS WIRE)--CLG, a top-tier North ...

For long now, Samsung has heavily marketed the water resistance features on its flagship offerings. The trend started with the infamous Galaxy S5 and has continued since then with a few exceptions.

Samsung’s marketing highlights for the Galaxy Z Fold 7, Flip 7, Flip 7 FE, and Watch 8 series have appeared. Some spec details are shared here, along with other things that we can expect from the ...

SEOUL (Reuters) - Samsung Electronics Co is expected to spend around $14 billion - more than Iceland's GDP - on advertising and marketing this year, but it doesn't always get value for money. The ...

Samsung is being sued by an Australian consumer watchdog over misleading claims in its advertising. The ads showed people swimming in pools and surfing in the ocean with their Galaxy phones, leading ...

Turns out the secret to Samsung's recent mobile success in the U.S. — not to mention all those Apple-style fans — is tons and tons of advertising money, which has handily translated into tons and tons ...

A planned photo of host Ellen DeGeneres and Meryl Streep became much bigger and spurred a charity donation. By Andrew McMains, Adweek Ellen Group Selfie at Oscars - H 2014 This story first appeared on ...

Advertising technology specialist OpenX has signed a deal with Samsung to power a new advertising exchange. Called the Samsung AdHub Market, it will launch in the second half of 2012, offering ...