The decision to adopt neuromarketing technology marks a significant shift in Reliance's sports marketing strategy. With IPL broadcast rights valued at nearly $10 billion, there is immense pressure ...

In a move that could revolutionise sports marketing, Mukesh Ambani's Reliance Group has introduced a groundbreaking 'brain mapping' technology to enhance advertising strategies for the Indian ...

The ranking highlights brands that continuously evolve strategies to deliver on both brand purpose and experience, staying ahead of market shifts. Reliance jumped 11 places in the latest ranking ...

All the sources spoke on condition of anonymity as the strategies are confidential. Reliance's Star India, which runs its broadcast and streaming business, and Disney did not respond to requests ...