I tested our the beloved Rare Beauty mascara to see if it was worth the hype, and my lashes have truly never looked better. I often treat my mascaras like flings. I’ll fall madly in love with one for ...

While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

Beis and Rare Beauty's latest collaboration is here, and it's selling out fast.

LA Times Studios may earn commission from purchases made through our links. After the past few years of skipping office commutes and mastering Zoom lighting, many of us have grown used to a pared-down ...

Selena Gomez’s vision for Rare Beauty breaks down unrealistic standards of perfection in the makeup industry. The brand’s mission is to help wearers celebrate the rarity that is their individuality, ...

Selena Gomez has turned her beauty line, Rare Beauty, into a globally-loved makeup company. “What I’m most proud of is the conversation that we’ve created in the beauty space,” Gomez told People ...

Hulu and Rare Beauty collaborated on a limited collection inspired by Selena Gomez's character on Only Murders in the Building. While you're waiting for the next episode of Only Murders in the ...