PPM results from Nielsen show overall growth in radio listenership due to a much-awaited methodology change, according to a ...
Johannesburg-based commercial radio station Hot 102.7FM remains the fastest-growing station in South Africa, having doubled ...
“Those days we were all talking to the ‘ladies and gentlemen of the radio audience.’ I decided there wasn’t any such audience. There was just one guy or one girl off somewhere listening by ...
Content from BPR In a world where digital media, streaming platforms and social networks dominate, radio might seem like a relic of the past.
Stations will now receive full credit after just three minutes of listening within a quarter-hour—a shift expected to increase market-level radio audience growth by 24% and boost measurable ad ...
Radio can thrive by adopting live streaming tactics like digital platforms, interactive features, and exclusive content.
From music to film, subscriptions have become essential. The average number of subscriptions an American consumer maintains ...
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Radio advertising just got smarter
East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to ...