Today, ChannelEngine announces the release of its Marketplace Shopping Behavior Report 2026, revealing that while AI is now part of the shopping journey, trust, transparency, and confidence still ...

When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

We've probably all gotten carried away from time and time and bought something we didn't intend to. However, impulse ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

The oldest members of Generation Z are turning 21. The post-Millennial generation, born between 2001 and 2019, is starting to graduate from college, drink legally, and make major purchases. There are ...

Forbes contributors publish independent expert analyses and insights. I am a personal finance expert and writer. For some consumers, it’s becoming harder to downplay promotional deals on products and ...

“Five dollars is a magic number.” — Unnamed restaurant industry consultant. Source: Woman eating sandwich/ Alora Griffiths/ Unsplash Thanks to decades of behavioral economics research, we now know ...