Programmatic advertising and digital video are transforming the marketing landscape. This webinar reveals how to harness their combined power to reach and engage your target audience, with actionable ...

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...

As we emerge from the post-pandemic life to take up our former daily routines, brands and advertisers are searching for creative ways to speak to consumers as they once again move about their daily ...

As media leaders guiding clients through a dynamic, fragmented, and increasingly expensive advertising landscape, we must confront a hard truth: too much of today's programmatic ad spend still fails ...

As more advertisers fully embrace programmatic advertising, they are demanding digital advertising auctions that prioritize transparency, visibility, and signal. OpenAds is designed to deliver a ...

As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...

While much has been made of the strong adoption of programmatic buying, a new report from the Interactive Advertising Bureau and PwC reveals adoption is stronger on desktop, with mobile facing a ...

But the advice they get is often too narrowly focused on tactics, like programmatic ad buying and supply-path optimization (SPO), rather than on auction dynamics across all biddable media, said Rob ...

Programmatic is a solution to an old problem: the inefficiencies of manual buying and selling. These old inefficiencies block advertisers from attaining the mystical goal of actually getting the right ...

Programmatic can be a force for good. Procter & Gamble is using programmatic to reach multicultural audiences and support diverse publishers. Although some of the largest brands in the world have ...

Companies looking to grow through M&A should consider looking at deal making not as a one-off event but rather as a sustained, systematic strategy. Although large, isolated deals have their place in ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Gergo Vari Chances are ...