Here’s its main claim to fame: PrettyLitter changes color based on the acidity and alkalinity of your cat’s urine. Urine with typical acidity and alkalinity shows up as yellow or green. Orange signals ...

Cat litter is an important household tool for every cat owner. Cat parenting is stress, which can be reduced with the help of litter to enable you to focus on the things that matter most. This Pretty ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Pretty Litter isn’t your typical tech ...

Sponsored content. Life & Style receives compensation for this article as well as for purchases made when you click on a link and buy something below. Cats are so easy to love, but they’re not always ...

At first blush, you wouldn’t think Daniel Rotman, 38, would be the founder and CEO of PrettyLitter, a mail-order cat litter business. Rotman graduated from the University of California, Berkeley ...

If you’ve read any of our Strategist editor hauls this year, you’ll know that we buy a lot of stuff, and even though we think carefully about each thing that goes into our carts, there are still ...

Listen, it’s just a fact of life — if you plan to raise any tiny life-forms, you’re going to have to teach them certain, erm, necessary habits. And by necessary habits, I definitely mean peeing and ...