What are the three generic strategies? In 1980, Michael Porter devised three generic strategies that a company could employ to gain a competitive advantage. Cost leadership, differentiation, and focus ...

The increasing costs and complexity of R&D in the pharmaceutical industry have necessitated the adoption of strategic portfolio management to optimize resource allocation and enhance competitive ...

The first sentence of Porter's 1979 article could hardly be less controversial: "The essence of strategy formulation is coping with competition." It's the following sentence that, in its ...